TOP 10 HOME IMPROVEMENTS

• Clean and de-clutter – almost 600 % ROI*
• Lighten and Brighten – 350 % ROI
• Staging- 340 % ROI
• Landscaping front /back –approx 320 % ROI
• Repair electrical/ plumbing -170% ROI
• Replace or Shampoo Carpets -160 % ROI
• Paint Interior Walls -150 % ROI
• Paint Exterior Walls -150% ROI
• Repair Damaged Flooring -130% ROI
• Update Kitchen and Bathrooms -120% ROI

*ROI = Return On Investment

MARTHA WEBB SURVEY RESULTS

 78% of a buyer's choice to view a property is initially based on:

1. Price range they can afford
2. Location they want
3. Size and Style of Property they are looking for
    The same poll indicates that once INSIDE the factors SHIFT into the Home Owner's favor!
4. 72% of the buyer's decision is now affected by the first impression.
    What do they see when they walk through the front door? They can see 3-5 rooms in the first 5 seconds, at a glance.
5. Does Staging form part of that 72%? YES!

POINTS TO REMEMBER

• Buyers utilize www.mls.ca doing hours of research before contacting their Agent
• Prior to 2004 only 1 exterior photo was online
• Now up to 20 photos – buyers see your house BEFORE they even get there ...what are they seeing?
• Buyers utilize www.mls.ca to weed out the ones they don't want to see
• Agents can upload pictures of every room...but do they want to?
• Increase your chances of being on their Top 10 List- Get Staged!

MARITZ RESEARCH POLL RESULTS

1. 58% of buying decisions are made after seeing 10 properties
    - stay on the Top 10
2. 63% of Buyers will pay more money for a home that is move-in ready
3. 79% of sellers are willing to invest up to $5,000 to get their house ready for sale, if they knew where to invest it.

WHY HOME STAGING IS NOT DECORATING

 Home Staging is...

• Universally Appealing
• Attracts a buyer that can see themselves living there
• Tight timelines for Prep
• Limited Budgets
• Whole house is completed
• Is a necessity for obtaining the most equity out of the sale

 Decorating is...

• Very Specific to Home Owners' Taste and Style
• Feels like your home, not a new buyer's
• Occurs over periods of time, no pressure / timelines
• Larger Budgets
• Can be done in stages
• Is optional – you may live in your home for years and never decorate